Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBSMB413 Mapping and Delivery Guide
Design a digital action plan for small business

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBSMB413 - Design a digital action plan for small business
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to develop a plan for using digital technologies to achieve business goals. It involves undertaking a basic review of business digital readiness, identifying opportunities and developing an action plan for using digital initiatives in a small business.It applies to individuals who operate a small business and take responsibility for adopting and promoting approaches to improve small business operations. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the Management and Leadership – Small and Micro Business field of work and include access to:

relevant legislation and regulations

internet access for online research

case studies or, where possible, real situations.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Determine digital readiness of the business
  • Review current digital assets, and internal capacity and capability to pursue digital opportunities
  • 1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals
  • 1.3 Research and analyse competitors' use of digital technologies
  • Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements
       
Element: Investigate digital tools and services to meet business needs
  • Research key components of a digital strategy
  • Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment
  • Identify specialist advisors and associated costs, and seek assistance where required
  • Consider how the proposed digital initiatives will integrate with or replace non-digital business tools
       
Element: Develop a digital plan aligned with business goals
  • Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan
  • Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives
  • Identify the key metrics to be monitored
  • Determine the review interval for the action plan and process for incorporating innovations
  • Document the action plan in a suitable format for the business
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital readiness of the business

1.1 Review current digital assets, and internal capacity and capability to pursue digital opportunities

1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals

1.3 Research and analyse competitors' use of digital technologies

1.4 Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements

2. Investigate digital tools and services to meet business needs

2.1 Research key components of a digital strategy

2.2 Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment

2.3 Identify specialist advisors and associated costs, and seek assistance where required

2.4 Consider how the proposed digital initiatives will integrate with or replace non-digital business tools

3. Develop a digital plan aligned with business goals

3.1 Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan

3.2 Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives

3.3 Identify the key metrics to be monitored

3.4 Determine the review interval for the action plan and process for incorporating innovations

3.5 Document the action plan in a suitable format for the business

Evidence of the ability to:

identify digital technologies, assess potential return on investment and evaluate whether they could replace non-digital tools in a small business

design and document an integrated approach to implementing digital technologies that complies with relevant legislation and business requirements

develop a process for monitoring key metrics and incorporating modifications to the strategy.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

outline key characteristics, expectations and needs of the small business customer base

identify technology options, benefits and challenges for small business owners related to:

online presence

digital marketing

selling online

customer interaction

online security

supplier interaction

mobile based solutions

cloud computing

explain the intellectual property and other legislative implications for small business use of digital technologies

outline at least three key metrics or analytical tools for assessing performance of digital technologies.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital readiness of the business

1.1 Review current digital assets, and internal capacity and capability to pursue digital opportunities

1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals

1.3 Research and analyse competitors' use of digital technologies

1.4 Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements

2. Investigate digital tools and services to meet business needs

2.1 Research key components of a digital strategy

2.2 Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment

2.3 Identify specialist advisors and associated costs, and seek assistance where required

2.4 Consider how the proposed digital initiatives will integrate with or replace non-digital business tools

3. Develop a digital plan aligned with business goals

3.1 Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan

3.2 Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives

3.3 Identify the key metrics to be monitored

3.4 Determine the review interval for the action plan and process for incorporating innovations

3.5 Document the action plan in a suitable format for the business

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Review current digital assets, and internal capacity and capability to pursue digital opportunities 
1.2 Analyse the target market's needs and preferences as they apply to digital technologies and business goals 
1.3 Research and analyse competitors' use of digital technologies 
Identify potential opportunities and challenges associated with the use of digital technologies, including legislative and regulatory requirements 
Research key components of a digital strategy 
Identify potential digital tools, platforms and channels and associated costs, benefits and return on investment 
Identify specialist advisors and associated costs, and seek assistance where required 
Consider how the proposed digital initiatives will integrate with or replace non-digital business tools 
Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan 
Determine the prioritised actions, timeframes, people and resources required to implement the digital initiatives 
Identify the key metrics to be monitored 
Determine the review interval for the action plan and process for incorporating innovations 
Document the action plan in a suitable format for the business 

Forms

Assessment Cover Sheet

BSBSMB413 - Design a digital action plan for small business
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBSMB413 - Design a digital action plan for small business

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: